By JESSICA DAMASSA

WTF Health – ‘What’s the Future’ Health? is a new interview series about the future of health and how we love to hate WTF is wrong with it right now. Can’t get enough? Check out more interviews at www.wtf.health .

One of the new faces – and mega tech companies – to be at #HIMSS18, I caught up with uber Health ’s head of strategy Lauren Steingold just after the launch of their HIPAA compliant ride share service for patients.

Lauren talks about the year-long approach Uber took to get into #healthtech, what they’re looking to do next, and her first impressions of HIMSS.

What advice does the tech company have for healthcare? HINT: uber’s ‘on-demand’ ethos extends to the way providers can sign up for their service. It’s a self-service sign-up (no cumbersome contract negotiations with procurement, whaaaat?) with next day implementation. The bar is set, Health Tech.